Assets is a word used to describe houses, cars, and other large purchases, but there are many more assets—especially for businesses. Businesses can also have fleets to manage, high-value assets like microscopes and diagnostics equipment, autonomous forklifts, or construction equipment all of which are considered assets to manage. But most modern businesses now also have digital devices that are also assets. Company computers, laptops, cell phones, or anything enabled with a SIM card is considered part of the Internet of Things (IoT) are all assets businesses need to keep track of and manage properly. Because of the growth in digital assets, asset tracking is now increasingly important for many companies. Read on to learn about asset tracking, why it’s so important, and strategies for tracking assets. 

What Is Asset Tracking? 

Asset tracking is when a company tracks the location of its physical assets. Asset tracking can be a part of an overall asset management strategy, or it can be the main aspect of managing assets on its own. For most companies, asset tracking is an important way to help avoid theft, manage loss, and keep business operations running smoothly. 

What could asset tracking look like? There are a lot of forms asset tracking could take, but in general, it’s any way your organization keeps track of who has what physical asset and where each one is located. For example, a company with a remote workforce would likely keep track of which employees check out a laptop to work on. The managers, IT team, or HR department would likely have a record of each asset and who has each one. 

Asset tracking is still relevant in a physical office environment as well. Organizations that have a record of where every asset is, such as computers, cars, mobile phones, forklifts and all other high-value assets will be better off. Asset tracking becomes even more important for more valuable assets or assets crucial for operations. For example, tracking a company forklift would be crucial because it is a very valuable asset that should be tracked much more closely than standard office supplies such as a stapler. Assets that are of high importance to operations should also be tracked closely because a simple misplacement could have a large impact on the companies productivity. 

Benefits of Asset Tracking

Asset tracking helps companies keep track of where all of their physical assets are, and the benefits of doing so can be immense. These are some of the benefits of taking the time to track assets: 

Overall, tracking assets can be an extremely beneficial tool for most companies, whether they have an office space or not. But how can a company track its assets? 

Strategies for Asset Tracking

Just as asset tracking can take many forms, there are many strategies that companies can use to track assets. These are some of the most common ways to track assets, the strengths and weaknesses of each strategy, and how to get started. 

Paper and pen

Paper and pen asset tracking is the most traditional method—and one of the least common these days. Originally this was the only way to track your assets, but now there are a variety of other strategies. But some companies still choose to use pen and paper to keep track of assets. While it’s a traditional method that worked for many companies for years, this strategy isn’t the strongest to use in the digital age. 

The main drawback of a paper and pen tracking system is it isn’t searchable. To find where an asset is, an employee will have to search through all the records until they find the right one—instead of quickly entering a search term. Pen and paper records are also harder to update and adjust. Updating the paper records also takes valuable employee time. So pen and paper asset tracking really only works well for companies with few physical assets to manage. A small business office could use pen and paper to manage just fine. But for larger organizations, this method might be something of the past.  


Spreadsheets are a more updated way to track assets. There are many software programs and applications that make using spreadsheets easier than ever and that can provide a variety of ways to use spreadsheets. Spreadsheets have the advantage of being searchable and easy to update and change. In addition, if you choose a web based spreadsheet, it can be accessed, updated, and adjusted from anywhere with an internet connection—not just the office computer where it’s saved. 

But spreadsheets need to be managed carefully to be fully effective. If too many people have editing access to the spreadsheet, it’s very likely that errors in the sheet will occur. Some companies let employees adjust the assets themselves, which can lead to entries in the wrong columns or missing assets. So to use a spreadsheet effectively, companies should have a clear system of who has access to edit and who is responsible for managing the spreadsheet entries. With proper management, spreadsheets can be an effective tool. 


In addition to tools to manage assets, companies also need to actually be able to track assets and know where they are. Global positioning systems (GPS) can be a way to do that. GPS can be used to track assets—especially valuable and important assets—in real-time. GPS tracking began with fleet management, but it can be used with many other industries as well. With GPS technology in digital technology assets, you can know where each asset is at all times. GPS can be very useful to reduce the risk of loss and theft because you will have real-time tracking and data for each valuable tech asset. 

For example, using GPS to track company mobile phones can help you keep track of where each one is at all times. If one goes missing, you’ll be able to pull it up and see where its last known location was. The one drawback with GPS is it requires a large amount of energy to track everything. In addition, the assets must be capable of GPS tracking.Luckily, most highly valuable assets are able to use GPS tech. If you are looking to track a fleet, GPS can be one of the most valuable methods since everything will have a way to connect to GPS. Overall, GPS can be an effective way to track valuable assets and keep track of everything. 

Near Field Communication (NFC)

Near Field Communication (NFC) is a strong short-range way to track assets. One advantage of NFC is that you don’t need any scanning technology to make it work. Instead, you can use a smartphone to track assets. In addition, NFC tech doesn’t take time to process or load, so you can essentially have instant access to location information. But NFC is only for nearby assets. With a smartphone, you may only have a range of a few inches. So NFC technology won’t work to track a fleet or remote laptops, but it can be a powerful tool within the office space. 


Radio Frequency Identification (RFID) uses radio waves to track product information. It works similarly to scanning a barcode except that it works faster. The data from a product or asset will pass through an RFID scanning device and then get stored in a database where you are able to see all the asset information. RFID is also known for its security, so you don’t have to worry about the data you’re storing. 

The Bottom Line: Asset Tracking

Overall, asset tracking is keeping tabs on every physical asset your company has. Asset tracking effectively can help businesses operate more smoothly and manage what assets they have. There are many ways to go about tracking assets, but ultimately the best strategies are the ones that work for your company. Most companies benefit from using a variety of strategies together. For example, using a spreadsheet, GPS tracking, and NFC can be a way to track assets and keep the data stored in one place. 

If you are looking to track assets using GPS, NFC, RFID, and other similar strategies, we are here to help. Our connectivity solutions and fleet tracking technology are ideal ways to help your business track its assets and keep everything running in smooth order. Talk to us to learn more about how to get started with asset tracking.